Over the last few years the practice has been a finalist and “highly commended” in the Eyecare Practice of the Year Awards. Last year the practice was a finalist in the “Contact Lens Practice of the Year” & “Practice Marketing Initiative of the Year” categories. Johnson & Johnson Visioncare accredited the practice as being a “Bifocal Specialist practice” and as an “Acuvue Centre of Excellence” (ACE Practice). ACE status is only awarded to practices which show a commitment to growing their contact lens business through pro-actively recommending the use of contact lenses to all of their customers who require vision correction. Shelly himself is also on the advisory panel of two contact lens manufacturers and also solution manufacturers. The practice regularly participates in contact lens studies, which are generally organised by a major research centre.